Rob Bassey.
Rob is our Chief Fitness Officer. He went from being semi-athletic in his high school years to running multiple marathons in his early 30s and becoming an IFBB Pro Champion, which means he is an internationally recognized fitness expert, which also means he knows what he is doing, and as evidenced in his picture, he is skilled in the act of sculpting lè 6 packs. He has 10+ years of experience in leading both in-person and online transformation programs, which can be seen on his IG page. He is passionate about all things fitness, and between training for the Olympia, training clients, he is working with a team of experts to build out the ZONE40 workout programs.
Rè Avbul.
Rè is our Chief Business Officer. She went from being very un-athletic during her high school years to being able to run half-marathons which she initially swore was impossible. This changed her body and mindset and showed her that with hard-work, determination and consistency, everyone can do it too. She’s become passionate about fitness and after 10+ years of training in various fitness studios around the world, trying out different programs, and struggling to find fitness programs that cater to her needs, she’s decided enough is enough, so she’s teamed up with Rob to create this program that marries together the best of her fitness and business knowledge and experiences from over the years!